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Weaving Social Media Threads Together for a Branded Mobile Website
The next generation of mobile web design software, Everywhereigo, is used by businesses to harness their influencers on YouTube, Twitter, Flickr and the like to create more loyal customers 
 
Philadelphia -- While marketing experts scramble to explain what to do with all of the valuable socialmedia located on sites like YouTube, Facebook and Twitter, a mobile technology company has side-stepped the debate with a simple suggestion.
Gather it under the business’ own brand in a mobile
-friendly social hub.A spate of reports recently emphasized that social networking is likely to become chiefly a mobile activity.For example Facebook revealed that users of the mobile web and mobile application versions of itsservice grew from 20 million to over 65 million in a little over 6 months. As well, marketers have begun totake seriously the promotional benefit of social media, as Forrester reported in its study"Social MediaPlaytime is Over," indicating that 53% of marketers plan to increase social media spending. Businessesare now turning to focus on the question of how to capitalize on the rapidly expanding mobile socialnetworking audience.In response, mobile application software provider PhindMe Mobile today introduced a solution forbusinesses to create their own mobile social hub. Available through the PhindMe Mobile product
Everywhereigo 
 (www.everywhereigo.com), the solution combines social media (like Flickr pictures,
YouTube videos and Twitter posts), and the business’ branded co
ntent into a customized mobileapplication. The application is in turn made available on the web in multiple versions to accommodateconsumers on all types of mobile phones, and in a downloadable application for the iPhone and GoogleAndroid-powered phones. The company states that, by delivering product and service promotions in amobile experience within the context of community-based social media, businesses develop strongerbonds with their core customers, in turn shortening the buying cycle with new customers."The mobile social hub is really an alternative to a generic mobile web site, creating a focused,multimedia mobile app that fits the mobile user like a glove," said PhindMe Mobile CEO Chuck Sacco,
whose company’s suite of products includes the Ev
erywhereigo "Design for Mobile" on-demand onlinemobile design software. "Businesses can, and should, include their own "evangelist" staff-driven contentchannel alongside fan-sourced media to bring the full flavor of the brand and its product or service toprospective customers."Nathan Arnone of
Southern Tier Brewing Company 
(STBC, available at http://stbc.mobi), a craft beer brewery with over 50 different brews
, said, “Our growth has been primarily through word of mouth. The
Everywhereigo Mobile Social Hub solution gave us a way to create a focal point for the community and toamplify our fans, who are really influencing others to become custom
ers." He added, “Fans of our craft
brews want to encourage like-
minded people, and they inspire new consumers to come on board.”
According to STBC, beer lovers routinely tweet and publish videos reviewing the various brews - whichare then fed into STBC's mobile social hub application.The site is a direct destination to experience the community, see what others are saying and learn what's new. New customers that discover STBC socialmedia elsewhere can follow links back to the STBC mobile social hub to find out more about their productline, sign up for their beer club or visit their brewery or distributors. All roads lead to the Mobile SocialHub.Previously, a company's promotional web site would link visitors out to sites such as YouTube, Flickr,Facebook and Twitter to experience the community surrounding the brand, product or service. The netresult was to drive consumers away from the company's own web site. As well, visitors following a linkfrom a video or a tweet into the company's desktop-style web site will quickly abandon the site whenusing mobile phones to interact with social media.
 
Now, consumers can engage with social media alongside the company's branded content while visitingthe company's web site on their mobiles. Businesses can relate to their mobile audiences in new ways,for example through real-time social interactions like receiving tagged user generated videos that thendisplay in the company's app, or automatically responding to an SMS text message with a link to animage gallery.Associate Director of Talent Acquisition at AT&T Christopher Hoyt recently used the Everywhereigosolution for AT&T's mobile recruiting portal, as well as on his own corporate recruiting blog,RecruiterGuy.net(www.recruiterguy.net). Noting that "I've signed on with a new service and platform called Everywhereigo," Chris explained, "RecruiterGuy.net is now even MORE mobile than it was before.This week I grabbed the mobile knob and cranked it all the way to the right, proving that it doesn't have tobe difficult to get any sized site mobilized." He added, "Some of the big wins and amazingly easy things toimplement into the new mobile format of RecruiterGuy.net were custom Twitter feeds, contact forms,static and dynamic page content as well as 3rd party video and RSS feeds from YouTube and GoogleReader. So if I was able to do all of that in just an hour or so for my blog - imagine what we were able toaccomplish with the corporate mobile pages for the AT&T Careers portal. Well the good news is that youdon't have to imagine it - you can visit it on any mobile phone today."
How Everywhereigo Enables the Mobile Social Hub
 Everywhereigo offers on-demand mobile design software to make mobile web sites and mobile apps for awide array of products and services including consumer brands, retailers, promoters, global recruiters,resorts, professional and B2B conferences, and others. With the advent of this mobile social hub solution,businesses can present social media alongside their promotional creative in formats that are accessibleto users of thousands of mobile phones from the iPhone to BlackBerry models to feature phones andbelow.There are other online services that feed an existing blog into a mobile site via RSS, effectively creating amobile-friendly blog, but try to include images, audio or video to a mobile page and it's typically a failureon the user end. Everywhereigo allows for the aggregation and smooth delivery of many types of socialnetworking posts and social media to all types of mobile phones. Take YouTube videos for example.Everywhereigo uses a direct connection to receive videos from YouTube, then creates a convenient videogallery conducive to mobile playback on various devices. Finally, it allows businesses to customize thepresentation of the video. In the end the technology allows for fast implementation and consistentintegration with the rest of the site, creating a branded YouTube channel under the company's owndomain that works as required on various types of mobile phones. A similar process applies to othersocial media types such as Flickr, Picasa, Twitter and many more.The Everywhereigo Mobile Social Hub solution pulls in social media and displays it alongside a company's rich promotional creative in their own branded mobile app. The product is used online, on-demand, providing marketers and designers an all-in-one solution for mobile social consumer interaction:
Mobile web design tools that marketing management staff can use alone or in concert with theirweb design and IT staff to create branded mobile web experiences optimized for every type ofmobile phone.
Live updating mobile video and photo galleries using social content delivery platforms likeYouTube, Flickr and more, formatted for the unique requirements of every mobile device type anddelivered to the end-user within the business' branded mobile presence.
Fresh, real-time information from the business or its community via Twitter, blog publishingplatforms like Wordpress and Blogger, and Facebook.
Customizable mobile opt-in registration and survey forms to acquire leads and conductpermission marketing with mobile users via SMS text messaging and mobile online forms.
Mobile-specific content like interactive maps, dealer location information and search
Mobile analytics, RSS and API hooks, mobile domain management and custom CSS to give ITstaff total control and ease integration with pre-existing systems.
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