Salena Saliva Godden: Saltpetre RadioBen Watson: Late Lunch With Out To LunchAlex Gale: All Roads Lead to Neasden
Visual & plastic arts:
Dosensos: Dosensos (fortnightly)
Social inclusion:
John Bisset: Go! For Children of All Ages (ended July 2003)Middle East PanoramaCalling All Pensioners
Commissioned international artists of note
include Amy Denio, Ana Maria Avram, AnneLeBaron, Arthur Lee, Ashley Slater, Barbara Morganstern, Barry Andrews, Basil Kirchin,Burkhard Beins, Bill Harkelroad, BJ Cole, Carl Sagan, Caroline Bergvall, Charlotte Hug, ChrisWatson, Christian Marclay, Christian Wolfarth, Christof Migone, Chuck D., David Tibet, DylanBates, Eddie Prevost, Errollyn Wallen, Evan Parker, Fontana Bass, Gavin Turk, Greg Tate,Gustav Metzger, Harry Hosono, Holly Golightly, Iain Sinclair, Iancu Dumitrescu, James Randi,Janek Schaefer, Jarvis Cocker, Jem Noble, John Edwards, John Oswald, Luke Vibert, MarkWastell, Mnaga a Zdorb, Nicolas Collins, Otomo Yoshihide, Paddy Tunney, People Like Us, PhilMinton, Regina Spektor, Rich
ard Ranft, Robyn Hitchcock, Santiago Sierra, Sean O’Hagen,
Shirley Collins, Simon Munnery, Stewart Lee, Tacet NCV, Taku Unami, The Bohman Brothers,The Residents, The Sun Ra Arkestra, The Vanity Set, Thomas Truax, Tore Honore Boe, YukoNexus 6 and Robert Wyatt.
Marketing initiatives
Our market research has revealed that word of mouth is the most effective mechanism by whichnews of Resonance104.4fm spreads. Given our web presence, we have also been developingour electronic marketing methods. To this end we have combined the old and the new in acoherent manner, to bring into reality the virtual community that constitutes the station:Our website(www.resonancefm.com)is updated daily. Now in its second incarnation, it was
redesigned to mark our first anniversary in May 2003 by a team under the direction of new mediaartist and LMC Director Simon Lucas.Our new media initiatives (include an on line questionnaire (334 respondents in the period31.7.03 to 21.9.03. Respondents are offered the chance to win a free t-shirt on a weekly basis inorder to encourage them to reply); an irregular newsletter to bring listeners up to date withResonance104.4fm developments; an on-line Forum for listeners to discuss anything relating toResonance104.4fm; email groups for the regular programme makers and engineers; and anotherfor the listeners. Our regular email correspondents number over 2,500.Web-based initiatives such as our online Auction have proved successful in securing donationsfrom members of the public (over five thousand pounds in the last six months). The expanding,singular community that is the Resonance104.4fm audience is in fact an emergent body broughtinto being by cross-community initiatives and cross-artform enterprise.Simple publicity devices such as postcards, badges and t-shirts have proved effective inmaintaining our profile. Anecdotal evidence is suggestive; a short walk through Borough marketone Friday afternoon revealed that about a dozen people (stall holders, newspaper lads,customers) had heard of the station - and wanted to say so.
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