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Todd's WordWatch Presentation for Kachingle Freemium Meetup 4/12/12

Todd's WordWatch Presentation for Kachingle Freemium Meetup 4/12/12

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Published by Kachingle

Todd Wilkinson, CEO of WordWatch shares his thoughts on Freemium.

Todd Wilkinson, CEO of WordWatch shares his thoughts on Freemium.

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Published by: Kachingle on Apr 17, 2012
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05/13/2014

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WordWatch Freemium 
Todd WilkinsonCEO, WordWatch
 
Google:
+/- $35 billion revenues/yr
almost all from advertising
AdWords = flagship product
SMB advertisers = largest revenue driver
AdWords:
(Relatively) easy to set up / difficult to manage
SMBs “set & forget” bid prices
 
….but search market like airfares
constantly in flux
WordWatch:
Launch Mar ’11 (Paid plans since Nov ’11)
 
Automatically manages keywords / bidding
Optimizes budget for ROI
Deliver more clicks / less cost / no hassle
 
Customer Base:
SMB advertisers (no one does AdWords for fun!)
If you advertise,
need 
optimal ROI / 
need 
WordWatch
Clear Value Prop: more performance/less cost
higher commitment (also lower churn)
Pricing:
5 tiers: Free; $49/mo; $99/mo; $199/mo; $399/mo
All paid plans = CC up front / first (trial) month free
Free plan = 1 campaign; optimize for Clicks only
Why Freemium?
Need for maximum growth (i.e. volume over quality)
(Some) percentage will convert to paid (eventually?)
15-20% direct to paid

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