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SponsorshipAgreement
ThisSponsorshipAgreement(this"Agreement"),whichtakeseffectonSeptember
1,
2003andexpiresonAugust31,2010(the"Term"),ismadebyandbetweenthefollowingparties:
THE
COCA-COLA
COMPANY,aDelawarecorporation(the"Company");andTEXAS
A&M
UNIVERSITY,
an
institution
of
highereducationandanagency
of
theState
of
Texas("University").Forotherdefinitions,seeExhibit
A.
1.
Scope
CompanywillbetheexclusiveBeveragesponsor
of
University,withCampus-wideBeverageavailabilityrights,andonandoff-Campusmarketingrights,onthetermsandconditions--andsubject
to
thelimitationsandexceptions
--
describedbelow.CompanyanditsdesignatedsubcontractorswillhavetheexclusiverighttooperatefullserviceBeveragevendingandsnackvendingonCampus.
2.
Feesand
Other
Payments
2.1
SponsorshipFees.
In
exchangefortherightsgrantedunderthisAgreement,CompanyagreestopayUniversitythe"SponsorshipFees"describedbelow:YearOne(9/1/2003-8/31/2004)$2,320,000YearTwo(9/1/2004-8/31/2005)$670,000YearThree(9/1/2005-8/31/2006)$670,000YearFour(9/1/2006-8/31/2007)$670,000YearFive(9/1/2007-8/31/2008)$670,000YearSix(9/1/2008-8/31/2009)$670,000YearSeven(9/1/2009-8/31/2010)$670,000Total$6,340,000TheSponsorshipFeeswillbepaid
as
follows:PaymentforYearOnewillbepaidwithin30days
of
thedatethatthisAgreementisfullyexecuted;paymentsforYearTwothroughYearSevenwillbepaidatthebeginning
of
eachAgreementYear.Universitywillprovide
an
invoice
to
Companyatleastthirty(30)daysprior
to
theduedateforpaymentsforAgreementYearsTwothroughSeven.2.2Commissions.Companywillpay,orwillcauseitssubcontractorstopay,toUniversityaGuaranteedCommission
of
ThreeMillionSevenHundredTwenty-ThreeThousand,
 
SevenHundredTwentyDollars($3,723,720)overtheTerm
of
thisAgreementforCompanyBeveragesandDPDrinks(definedbelow)soldthroughCompany'sfullserviceBeveragevendingmachinesonCampus
as
describedin
Exhibit
B.
TheGuaranteedCommissionshallbepaid
as
follows:theactualcommissionsearnedbyUniversitywillbepaidmonthlyinaccordancewith
Exhibit
B.
If
at
theend
of
anyAgreementYeartheactualcommissionsearnedandpaidforsuchAgreementYeararelessthanFiveHundredThirty-OneThousand,NineHundredSixtyDollars($531,960),thenCompanywillpay,orwillcauseitssubcontractors
to
pay,thedifferencewithinthirty(30)businessdaysfollowingtheend
of
suchAgreementYear.
In
addition,Company,byway
of
itsBeveragesubcontractor,willprovide
an
incentivecommissiononthesale
of
vendedBeverageproducts
to
theUniversity
as
follows:
(A)
"MinimumVendSalesThreshold'shallmeansalesvolume
of
90,000cases(24ct)
of
12
ouncecontainers
of
CompanyBeveragesandDPDrinks,ortheequivalentinfluidouncesduringanAgreementYear.
(B)
Onallsales
of
CompanyBeveragesandDPDrinksinexcess
of
theMinimumVendSalesThresholdeachAgreementYear,Company,byway
if
itsBeveragesubcontractor,shallpay
to
University
an
incentivecommissionequaltoI%
of
thesalespricein
ExhibitB
onsuchsales.2.3Companywillpay,orwillcauseitssubcontractorstopay,toUniversityacommission
for
snackssoldthroughCompany'svendingmachinesonCampusasdescribedin
Exhibit
B.
Thecommissionwillbepaid
as
earnedinmonthlypayments.FundscreditedtoUniversitythrough
v e n d i n ~
machinesalesusingthedebitcardsystemshallbeprocessedbyUniversityas
of
the
1S
t
andlastday
of
themonthandpaymentsmailedtoCompanywithintwo
(2)
weeks
of
theend
of
eachsuchreportingperiod.
2.4MarketingExpenditures.
CompanywillallocateThreeHundredFiftyThousandDollars($350,000)overtheTerm
of
theAgreementtosupportanannualMarketingCalendar.CompanywillimplementaMarketingCalendarthatwillbemutuallyagreed
to
byCompanyandUniversityatthebeginning
of
eachAgreementYear,suchagreementnot
to
beunreasonablywithheldbyeitherparty.Thisfundwillbeallocated
in
increments
of
FiftyThousandDollars($50,000)bytheCompany
for
eachAgreementYear.UniversityagreesthatCompanymayusemoneyfromthisfundtopurchasetheticketsandhospitalityrightsdescribedinSection7.7below.Shouldexpendituresorothervalue-addeditemsdeliveredorprovidedbyCompanyfallshort
of
FiftyThousandDollars($50,000)invalueinanyAgreementYear,CompanywillpayUniversitytheremainingbalanceattheend
of
theAgreementYear.CompanywillalsoallocateTwenty-OneThousandDollars($21,000)overtheTerm
of
theAgreementtosupportmarketingthroughsnackvendingmachines.Thefundwillbeallocatedinincrements
of
ThreeThousandDollars($3,000)bytheCompanyforeachAgreementYear.Shouldexpendituresorothervalue-addeditemsdeliveredorprovidedbyCompanyand/oritssubcontractorfallshort
of
ThreeThousandDollars($3,000)
in
2
 
-
valueinanyAgreementYear,Companyand/oritssubcontractorwillpayUniversitytheremainingbalanceattheend
ofthe
AgreementYear.2.5
Product
Donations.Companyand/oritssubcontractorwillallocateTwenty-EightThousandDollars($28,000)overtheTenn
of
theAgreementtosupportanannualProductDonationbudget.CompanywillimplementaProductDonationbudgetthatwillbemutuallyagreedtobyCompanyandUniversityatthebeginning
of
eachAgreementYear.Thebudgetwillbeallocatedinincrements
of
uptoFourThousandDollars($4,000)foreachAgreementYear.University'sDepartment
of
ContractAdministrationwillberesponsibleforsubmittingProductDonationrequeststoCompanyforapprovalandsubmissiontoitssubcontractor.ProductDonationswillbevaluedatthepriceslistedin
Exhibit
C.2.6PaymentsExclusiveConsideration.Universityagreesthatthepaymentsandotherconsiderationdescribedinparagraphs
2.1
through2.4andthecommissionsearnedasdescribedinExhibitBarethesoleconsiderationduefortherightsgrantedtoCompanyunderthisAgreement,andnootherfeesorotherconsiderationwillbecharged.2.7CompanyandCompany'ssubcontractorsshallmaintaincompleteandaccuraterecords
of
alloperationsunderthisAgreementinaccordancewithacceptedindustrystandardsandshallkeepsuchrecordsforaperiod
of
notlessthanfive(5)yearsafterthetennination
of
thisAgreement.Universityreservestherighttoconductreasonableaudits
of
operationsatanytimeduringthetenn
of
thisAgreement,includinggrosssalesandshallhaveopenaccessuponreasonablenoticeandduringregularbusinesshourstoallrecords
of
CompanyandCompany'ssubcontractorswhichrelatetothisAgreementanditsperfonnanceuponrequest.
3.BeveragePricing
3.1PricestoUniversity.UniversitywillpurchasefromCompanyorCompany'sdesignatedsubcontractor,andCompanyorCompany'sdesignatedsubcontractorwillselltoUniversity,all
of
University'srequirements(100%)forBeveragesandApprovedCups,lidsandcarbondioxideatthepriceslistedin
Exhibit
C.Thepricesin
Exhibit
ChavebeenofferedtoUniversityinrelianceonUniversity'srepresentationssetforthin
11.1
(D).3.2PricestoConcessionaire.If,duringtheTenn,UniversityelectstocontractwithathirdpartytomanageoroperateBeverageservices(a"Concessionaire")onanyportion
of
theCampus,thentheBeveragepricesin
Exhibit
CwillnotapplytosuchConcessionairebutwillremainineffectforservicesoperatedbyUniversity.CompanywillthennegotiatepricesforBeverageswithsuchConcessionaire.UniversitymustcausesuchConcessionairetopurchaseall
of
suchConcessionaire'srequirements(100%)forBeveragesandApprovedCups,lidsandcarbondioxideonCampusfromCompanyorCompany'sdesignatedsubcontractor.3.3
Airport
venue.PricingforSully'sLanding,operatingatEasterwoodAirport,forpostmixproductswillbeCompany'sthencurrentnational"agencypricing"andforbottles/canswillbeinaccordancewith
Exhibit
C.
3
of 00

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