The Core
1. Be Helpful
Distribute what you know. Make people smarter.
2. Share
It is not all about you. For every time you talk about your own stuff, talk about other people’s great contentat times.
3. Be Personal
People gets attracted toward people, not robots. Show what you are really like.
4. Ask
It is amazing what you can accomplish in social networking, if you just give it a shot. Rejection by emaildoesn’t sting much.
5. Don’t Try to Game the System
Fool-proof methods for gaining 5,000 Twitter followers in just two weeks” isn’t making others want toconnect with you.Social media requires keeping one’s audience in mind all the time. Social Media is about being... social.No one goes to YouTube to hear a sales pitch. The folks who use social media are generally very hip toadvertising and can smell a marketer a mile away.This boils down to producing excellent content, designing your online strategy and gradually traffic willfollow from search engines and otherwise.I recommend setting aside an email address just for your social media logins so the messages youreceive don't clog your regular email inbox. This also allows you to set aside time to manage your socialmarketing campaign, respond to messages received etc.
Why Social Media?
We are using social media for two reasons:1. When you create a profile, link, tag, article or other content on a social media website, other peoplefrom that website can view it. If they are interested in what you have to say, they will click through to your website. In this way, you will gain “organic” traffic from your social media activities. That is, real people willview your social media pages, absorb your messages, visit your web sites and become your customers,fans and subscribers.2. Every time you create content on a social media website that links back to your website, the searchengines see that link. Every time the search engines “see” a link to your site, it makes them think, “Wow,that site must be pretty important, seeing as there are so many other places linking to it.” When thesearch engines think your site is important, they will make your listing appear higher in the results. Theseare called
backlinks
, and the more you have the better.Social Media is designed around short, crisp, digestible chunks of regularly updated information. So makeyour content keyword rich – identify words and phrases which are interesting to your target audience andalso help in leveraging Google attentionMore than long pieces of text, interesting pictures, videos and sounds (rich media) keeps the medium“social”.
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Would like to pass credits to Michelle MacPhearson.