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lancesh


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Green Economics

The Impact of Stimulus, Subsidies and Protectionism for Green Energy in the US. To some it may seem bad timing that the U.S. chooses to become the leader in green energy at a time when its econ...
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What is social branding?

What the social web has changed is corporations really don’t have a choice to be spoiled brats any longer.
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  • 452 views
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Lessons of a Second Life Artist and the Secrets of Promotion in a Virtual World

I have learned the in’s and out’s of virtual promotion. So how can a person or any entity (product, brand or company) become well-known in a virtual space like SL? There are 10 secrets!
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What Managers Need to Know About Web 2.0 (and a little 3)

This was a part of an MBA project done in a five person team in the McGill MBA Japan for an Information Systems class. The participants were Lance Shields, Sylvia Victor, Go Isobe, Kim Jun hyung, I...
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How Web 2.0 is Changing the World of Marketing

Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to ...
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Lance Shields

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http://blog.bluecreativestudio.com/

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