Brian Reich is senior vice president - global editor for Edelman Digital. He is responsible for helping to shape the overall editorial vision for Edelman Digital and Edelman.com and lead internal and external thought leadership and knowledge management for the company’s digital practice around the world. He is the author of two books on technology and organizational behavior—Media Rules!: Mastering Today’s Technology to Connect With And Keep Your Audience (Wiley, 2007) and the forthcoming Shift & Reset: Re-thinking How We Address Serious Issues in A Connected Society (Wiley, 2011). Brian contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University. Reich is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley 2007). His forthcoming book, Shift & Reset (Wiley, Spring 2011) will look explore how organizations and individuals must re-think how to address serious issues in a connected society. He blogs at Thinking About Media (www.thinkingaboutmedia.com) and contributes as a Fast Company Expert. He also hosts a regular podcast conversation.see more