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Centre for Environmental Policy, Imperial College London
Valuing consumerpreferences forsustainable biofuels
MSc Environmental Technology, EEP Option Group ProjectMatthieu Bergère, Hookyung Kim, Hannah Kyrke-Smith and Lorcan Lyons13
th
March 2009
 
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Acknowledgments:
Thanks to Clive Potter and Jose Olmo for the opportunity to undertake this project andtheir useful adviceTo Susana Mourato, Eleni Fimereli, and George MacKerron for their practical adviceTo Rob Sheldon and Deevya Chudasama without whom the survey would have not beenpossibleTo all our respondents for their time and their availability
 
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Contents
Abstract ............................................................................................................................... 5
 
Introduction ......................................................................................................................... 6
 
Background ..................................................................................................................... 6
 
What are biofuels?
...................................................................................................... 6
 
 Recent trends in biofuels
............................................................................................. 7
 
The biofuels controversy: food prices, greenhouse gas emission savings ...................... 8
 
 Rising food prices
....................................................................................................... 8
 
Greenhouse gas emissions reduction
.......................................................................... 9
 
The role of certification in ensuring sustainability of biofuels ....................................... 9
 
Sustainability Criteria ......................................................................................................... 9
 
 International - Version Zero by the Roundtable on Sustainable Biofuels
................ 10
 
 Europe
 – 
Renewable Energy Directive proposal by the European Commission
..... 10
 
UK 
 – 
Renewable Transport Fuels Obligation by the Renewable Fuels Agency
...... 11
 
Further criteria
......................................................................................................... 11
 
This study in context ..................................................................................................... 12
 
Greenhouse gas emissions
........................................................................................ 12
 
 Land use
.................................................................................................................... 13
 
Social benefits
........................................................................................................... 13
 
Literature Review.............................................................................................................. 13
 
Research Methods ............................................................................................................. 14
 
Survey design ................................................................................................................ 15
 
 Demographic questions
............................................................................................ 15
 
 Background and attitudinal questions
...................................................................... 16
 
Choice experiment 
.................................................................................................... 17
 
Contingent valuation
................................................................................................. 18
 
 Motivation and follow-up questions
.......................................................................... 18
 
Hypothesis..................................................................................................................... 18
 
Data Analysis and Results ................................................................................................ 19
 
Data analysis ................................................................................................................. 19
 
Results ........................................................................................................................... 21
 
 Demographic/Attitudinal questions
.......................................................................... 21
 
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