ITETHICBook: THE FORTUNE AT THE BOTTOM OF THE PYRAMIDBook Chapter: The Market at the Bottom of the PyramidLink: HTTP://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Poverty/DP/0131467506Learning Expectations:To understand the concept of the Market at the Bottom of the PyramidQuote:“It is to illustrate that the typical pictures of poverty mask the fact that the very poor represent resiliententrepreneurs and value-conscious consumers.”Book Review:In the first chapter of the fortune at the bottom of the pyramid tells us that the poor are also the sourceof income for business. First the book tells us that some of the business is just focusing on the top of thepyramid which is the rich people who can afford their products and services. The book tells us that wemust also look at the bottom of the pyramid that the businessman should also make a way for theaverage and poor people to buy and use their services at low prices. Today most of the business such assun cellular are using this kind of approach towards there products. Because the fact that there aremore average and poor people in our country. By doing this their helping the people to use moderntechnologies and services and also by making large profit from this kind of approach. If most of thebusiness are using these kind of approach today were helping our country to evolve much better. Andalso it helps the people to be educated on the modern life.What I’ve learned:I’ve learned that we must not always focus on only the rich people just to make more profit; we mustalso focus on the average and poor people to make more profit and also to help the community to beinformed in the modern world.Integrative Questions:

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What are the natures of the BOP market?

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What is the meaning of BOP?

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What are the market development imperatives?

ITETHICBook: THE FORTUNE AT THE BOTTOM OF THE PYRAMIDBook Chapter: The Products and Services for the BOPLink: HTTP://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Poverty/DP/0131467506Learning Expectations:T o understand the concept and the relativity of the Products and Services for the BOP to the firstchapter.Quote:“It does require significant adaptation, but all elements of innovation for the BOP described here mightnot apply to all businesses. Managers need to pick and choose and prioritize.”Book Review:In the second chapter of the fortune at the bottom of the pyramid tells us that the relation of the firstchapter (The Market at the Bottom of the Pyramid) to the Products and Services of the BOP. In thischapter the book tells us about the 12 principles of innovation for the BOP markets. By stating the 12principles, each of them are important for the views of different business to change their perspective onrunning their business but, it is critical to understand and to apply. The author argues that the pain of change is worth the reward that is reaped from the BOP, that once we recognize the issues involved inthe innovation we can now understand its details. In other words he is trying to challenge us to use theprinciples that he research for us to improve and change some of the old methods that we used.What I’ve learned:I’ve learned that we must always strive for new things to change our environment for the common goodand for us to improve our ways.Integrative Questions:

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What are the 12 principles of innovation for BOP markets?

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What is an innovation hybrid?

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What is the process of innovation

ITETHICBook: THE FORTUNE AT THE BOTTOM OF THE PYRAMIDBook Chapter: BOP: A Global OpportunityLink: HTTP://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Poverty/DP/0131467506Learning Expectations:To understand the relation of this chapter on the previous chapters and also to understand the concept.Quote:“ A focus on solving this problem has to start with a cost target that Is no more than the cost of boiledwater Further, the system has to create a quality level that is better than boiled water( removingsediments”Book Review:In the third chapter of the fortune of the bottom of the pyramid tells us that how to execute on the BOPon local and worldwide. The book discusses first on how to engage to the BOP, second the local growthopportunities of the BOP, third on how learn to grow, fourth the local innovations and the globalopportunities, fifth the BOP solutions for developed markets, sixth discusses the lessons for MNC’S fromBOP markets, seventh capital intensity, sustainable development, innovations, the cost of managing,and lastly learning to live in a network of relationships.The book says that we must not only focus on the local industry but also worldwide. Just like whathappens on the selling of the iodized salt, the company HLL learned so fast that it impact on the publicpolicymakers and the officials of the health department.What I’ve learned:I’ve learned that by being not only to focus on the local market, we can make an impact on the word.Integrative Questions:

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What is the system that is created by voxiva?

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What are the benefits of operating the BOP?

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What is the organizational system that is built on the local communities?