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Dedication:Dedication:
To the candle who is spending herself untilmy dreams are fulfilled, toyou mother.
To the one whose blood runs through myveins, to you father.
To my siblings, Nadia, Mohamed, Ahmed andHicham.
To the friend whose cheerful smiles guidedmy ambitions, to youR. Nisrine.
To the most eleemosynary friends K.Abdelkrim, O.Meski, I. Sakhi,M. Salhi.
To the spring of knowledge and wisdom, toall my professors.
 
Table of content s:
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Acknowledgment:Acknowledg
 
ment:
I would like to cease this opportunity toexpress my great admiration and totalrespect to everyone who supportedme throughout my educationalcareer. A special thanks to Mr.Abdellatif Khayati my supervisor andwhose classes were the source of myinspiration and creativity. Also, I wantto thank both Jasmine Brubaker andAbigail Spurrier for supporting me withtheir continuous pieces of advice.
 
Introduction
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4I- A General overview for TV ads
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6A- Introduction to TV ads
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61- Critical overview of TV ads
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62- Techniques used in TV ads and their effects
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12B- Cultural aspect of TV ads
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161- Ethics in TV ads
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162- Stereotypical function of TV ads
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20II- Our lives in relation to TV ads
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23A- Sexism in TV ads
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231- Women’s representation in TV ads
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232- Men’s representation in TV ads
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29B- Designing gender roles in TV ads
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