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WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM
Asia faces challenges in developingand promoting arts, media and culture
SOURCE: McKinsey
TopicKey questionsMedia’s rolein socialchange1
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How should arts and media be used as a tool to promote social change?
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Are Asian arts and media organizations doing enough to use their reach topromote equality and fairness – be it gender, economic or other?
Rise of social media2
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What does the rise of social media (Facebook, Twitter, Wikipedia,others) mean for business, government and media?
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How should traditional media organizations respond?
Heritage ina changingworld3
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How worried should we be about our cultural heritage? Are we losingour past too quickly?
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Are our institutions flexible enough to keep heritage relevant?
Sustainabil-ity of arts &culture4
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How can arts and cultural priorities be integrated with economicdevelopment? Are our governments taking the right approach?Businesses? How can cultural organizations better organize?
Globaland locallanguages5
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What language(s) should our schools be taught in?
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How should we balance local languages, national languages andglobal languages (e.g. Mandarin, English)?
Others6
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What other key questions do you believe are highest priority for 21stcentury Asia?
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WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM
Key facts to consider
SOURCE: McKinsey
TopicKey factsMedia’s rolein socialchange
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Media regulations vary widely across Asia-Pacific
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Free-to-air network is highly restricted to foreign investment across theregion while mobile content and digital media has fewer restrictions
Rise of social media
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Media consumption is changing dramatically, with an increase in time-shifted viewing and ad-skipping
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While Asia’s share of social media is small, growth has been brisk
Heritage ina changingworld
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Exports of Asian cultural goods currently exceeds imports
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The region has an attractive tourism market and recent campaigns –particularly in India – have used heritage as a means to entice visitors
Sustainabil-ity of arts &culture
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Individual contributions are declining, a trend also seen in pastrecessions
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Endowments in most major markets declined significantly in 2008
Globaland locallanguages
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English is still the leading language on the internet but it is no longer the top spoken language in the world
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Asia accounts for a significant portion of the world’s linguistic diversity
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WorkingDraft-LastModified10/27/20098:46:05PMPrinted10/23/200910:59:11PM
Media regulations vary widely by countrythroughout Asia-Pacific
Foreign investment prohibitedMinority foreign investment allowedMajority foreign investment allowed
1
SOURCE: Team analysis
JapanHong KongAustraliaNewZealandChinaSingaporeVietnamTaiwanThailandSouth KoreaMalaysiaIndiaPhilippinesIndonesiaCountriesFree-to-air networkMobilecontentBook/magdistributionBook/magpublishingTV contentaggregationTV contentproductionKey takeaways
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Free-to-air
(FTA)
network
Highly restricted to foreign investments(e.g., no foreign investment allowed inmainland China, less than 20% allowedin Japan)
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Book/magazine publishing anddistribution
Less regulated than FTA(e.g., majority control allowed in mostcountries)
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Digital media/new media:
Moreaddressable with less regulation
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Up-and-coming country opportu-nities
Emerging due to deregulation(e.g., Vietnam) and proactive shaping
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