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Candidate with the most TVminutes pegs an average of 2.84minutes of airtime per day onone network. At this rate, he willhave

consumed his allotted 120minutes on that channel byMarch 22

, with

48 days to go inthe Campaign Period

Candidates' Media Spending from February 9 - March 8, 2010CandidateTV MinutesABS-CBN 2TV MinutesGMA 7TV MinutesOTHERSTV Spending(Rate Card)Total TVSpending (less:30% discount)Aquino

76.00 66.00 82.50 111,365,657 77,955,959.90

Estrada

77.50 65.00 0.00 99,632,528 69,742,769.60

Gordon

52.00 43.00 69.00 69,496,315 48,647,420.50

Teodoro

0.00 - 1.50 45,000 31,500.00

Villanueva

0.00 - 0.00 - -

Villar

79.50 79.50

81.25

140,191,909 98,134,336.30PhP 500,000,000 (PhP 10 x 50M registered voters) allocated over 90 days allows a presidential candidate a budget of about

PhP 5,555,555 foreach day

of the campaign period.Villar averages PhP 5,360,533/ day on media ads, leaving him with just

PhP 195,021

to spend per day on sorties and other campaign expensesAquino averages PhP 4,213,069/ day on media ads, leaving him with PhP 1,342,486 to spend per day on sorties and other campaign expensesEstrada averages PhP 3,686,407/ day on media ads, leaving him with PhP 1,869,147 to spend per day on sorties and other campaign expensesGordon averages PhP 2,490,052/ day on media ads, leaving him with PhP 3,065,503 to spend per day on sorties and other campaign expensesAt this point of the campaign period,

Teodoro

and

Villanueva

have negligible spending on media ads per day, allowing them

more than PhP5,500,000

to spend per day on sorties and other campaign expenses

CandidateTotal RadioMinutesRadio Spending(Rate Card)Print Spending(Rate Card)

Total MediaSpending (based onRate Cards)

Aquino

667 6,600,290

117,965,947Estrada

267.75 3,586,886