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Getting Real
by 37signals
The smarter, faster, easier way tobuild a successful web application
Copyright © 2006 by 37signalsAll rights reserved. No part of this book may be reproduced in any formor by any electronic or mechanical means, including information storageand retrieval systems, without permission in writing from 37signals,except by a reviewer who may quote brief passages in a review.First edition
Contents
1
Introduction
2
What is Getting Real?
6
About 37signals
9
Caveats, disclaimers, and other preemptive strikes
12
The Starting Line
13
Build Less
14
What’s Your Problem?
17
Fund Yourself
19
Fix Time and Budget, Flex Scope
21
Have an Enemy
24
It Shouldn’t be a Chore
25
Stay Lean
26
Less Mass
29
Lower Your Cost of Change
31
The Three Musketeers
33
Embrace Constraints
35
Be Yourself
37
Priorities
38
What’s the Big Idea
40
Ignore Details Early On
42
It’s a Problem When It’s a Problem
43
Hire the Right Customers
44
Scale Later
46
Make Opinionated Software
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