Long – range forecasting(more than 3 years)Ok. Then. So far, so good. Now let us explore further. Now, who’s going to tell me about the various types of forecasts? No, Come on.How about a forecast of today’s weather?You see light. Excellent.We march ahead then.
Types of forecasts
In general, a contemporary business organization employs three distinct types of forecasts.These are given under:1. Economic forecasts2. Technological forecasts3. Demand forecasts
Economic forecasts
address the business cycle by predicting inflation rates, moneysupplies, housing starts, and other planning indicators.
Technological forecasts
are concerned with rates of technological progress, which canresult in the birth of exciting new products, requiring new plants and equipment.
Demand forecasts
are projections of demand for a company’s products or services.These forecasts, also called sales forecasts, drive a company’s production, capacity, andscheduling systems and serve as inputs to financial, marketing, and personnel planning.
What is the strategic importance of forecasting?
Forecasting plays a very important role in the following areas:
Human resource management(- hiring, training and laying-off workers all depend on anticipated demand.)
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