THE TECHNOLOGIES AND CONDITIONS OF NETWORKED CONNECTIVITY
Whilst the concept of connection has long been a central element of computer science andinformation systems thinking, the proliferation of the worldwide web during the 1990s and 2000shas placed networked connectivity at the heart of contemporary technology design, developmentand use. Using the worldwide web via the internet is now part of the fabric of everyday life for many citizens in developed countries – with a present global population of around 1.3 billionusers soon set to treble once the capacity for wireless internet access is extended to the world’s3.6 billion mobile telephone users (Castells 2008). The internet (
inter
national
net
work) wasdesigned to be a global network of connected computerized devices that can communicate witheach other and exchange data via a series of software protocols. Unlike previous forms of networked computing the architectural logic of the internet was predicated upon “theinterconnectedness of all elements” (Dreyfus 2001, p.10), a condition described by technologistsas a ‘rhizomatic’ connectivity akin to the underground stem systems of plants whose roots andstems are both separate
and
collective. As with these rhizomatic plants, every point on theinternet has the potential to be a recipient
and
provider of information. Perhaps more than anyother aspect of its design, it is this interconnected logic that is the defining technical feature of theinternet.The internet-based applications of the 1990s such as email and downloading informationresources from web pages marked a significant step-change in computer users’ sense of connection. The subsequent wave of ‘web 2.0’ tools during the 2000s then led to what manytechnologists describe as a ‘mass socialization’ of internet connectivity (see O’Reilly 2005,Shirky 2008). Unlike the ‘broadcast’ mode of information exchange that characterized internetuse in the 1990s, web 2.0 applications such as
Wikipedia
,
Facebook
and
YouTube
were predicatedupon connectivity to openly shared digital content that was authored, critiqued, used and re-configured by a mass of users - what is termed a condition of ‘many-to-many’ connectivity asopposed to a ‘one-to-many’ mode of transmission. Most recently, interest is growing in thedevelopment of ‘semantic web’ technologies that seek to augment individuals’ interactions withthe internet via machine-provided artificial reasoning, therefore fostering and supporting‘intelligent’ forms of connectivity (see Ohler 2008). Whilst differing in terms of technical design,all these forms of internet use share a common sense of individual users being connected toany
thing
and any
one
else on the internet. In this sense, the individual internet user can be seen assubject potentially to an ‘always-on’ state of connectivity.Of particular sociological interest is how these technical capabilities have informed a range of claims concerning the social nature of internet connectivity. This is perhaps most evident in thewidely-held belief in the internet somehow being able to ‘liberate’ the user from social structureand hierarchy, boosting individual freedoms and reducing centralized controls over what can andwhat cannot be done. For many commentators the various forms of internet connectivitydescribed above imply a fundamental reconfiguration of the social. At a macro level of analysis,for example, the ‘flattening out’ of hierarchies and the introduction of ‘networking logic’ to theorganization of social relations is seen to support the open (re)configuration of society andcorresponding under-determination of organizational structure (e.g. Friedman 2007, Castells1996). Conversely, a micro-level ‘sense’ of connectivity is seen to boost the individualization of meaning-making and action. Here it is argued that the contemporary condition of enhancedconnectivity between individuals, places, products and services has prompted a resurgence of more ‘primitive’, pre-industrial ways of life. For instance, the internet has long been portrayed asrekindling a sense of tribalism, nomadism and communitarianism (D'Andrea 2006, Rheingold1994). A range of claims have also been made regarding the role of the internet in providing newopportunities for informal exchanges of knowledge, expertise and folk-wisdom (Sproull and
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