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T
WEET
-
TO
-M
E
V
ALUE
FOR
T
WITTER
V
ALUE
FOR
T
WITTER
U
SERS
B
Y
: D
ON
H
OGAN
A
ND
K
RISTA
W
HITE
C
URRENT
T
WITTER
“S
ITUATION
”
•
Twitter has access to 4 million users
•
Twitter isn’t making a dime off the 4 millionusers.•
Twitter shouldn’t charge its Twitter users.
T
HE
N
EW
F
RONTIER
•
Direct Message Promotions delivered directly toTwitter users using direct messages and RFIDchips and readers
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