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Twitter's Revenue Model
Because beingcool doesn't paythe bills forever.
Jonathan Ludwig
 
Jon@JonathanLudwig.com
 
What's working for Twitter?
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Simplicity
 
o
 
Simple web interface and simple features
 
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Character limit creates accessability
 
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Growth
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More users means more visbility
 
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More visibility encourages more users, includingcorporations
 
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Early Adopters
o
 
Branded adopters are authorities -- CNN, Scoble,TechCrunch, NY Times, JetBlue, etc.
 
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User base is active elsewhere online, high visability
 
 
Twitter needs to be stable
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User Experience
 
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Changing how basic functions work or adding complexitymight threaten the loyal users and could find them movingto other services
 
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Stability and availability of the service have beenproblems in the past, these cannot be sacrificed (now thatthey are much better!)
 
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Nature of Content
 
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Twitter should maintain it's relatively spam-free status--pushing unsolicited content would be bad
 
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The value for most people isn't in commercial uses for Twitter, the value is in social uses--commerce is justmoving to where the conversation is
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