opinion, a bona fide offer from Microsoft to acquire the entire company for $31 pershare, which now represents an over 150% premium to the current stock price. In light of Microsoft once again publicly reaching out to explicitly express interest in entering asearch deal with Yahoo, we feel compelled to write this letter to ask the Board to takeappropriate and prompt action and not miss yet another value maximization opportunity.
We believe a search deal with Microsoft could deliver value to Yahoo shareholdersof $24-29 per share, or more than double yesterday’s closing price of $12.19.
Over the last several years, the market has witnessed Google grow its search market shareand profits at the expense of both Yahoo and Microsoft. Microsoft was an affiliate of Yahoo in the search business until 2005 when each company decided to part ways in anattempt to compete with Google’s search business on its own. Since then, it is widelyacknowledged that neither company has kept pace with Google's innovation andinvestment spending. As a result, both companies appear to have fallen further behind ina business area they have each repeatedly referred to as a top priority. To us, the problemis obvious – it’s all about scale economies and critical mass. Specifically, we estimatethat Microsoft and Yahoo may each spend well over $1 billion per year on thepredominantly fixed costs of operating a search business, yet each company individuallydoes not have the proper audience scale to optimize the return on that investment. Thesolution seems equally obvious - combine the search businesses of the two companies toeliminate duplicative costs and increase revenue scale.We envision a deal whereby Microsoft would acquire all of Yahoo’s search assets andenter into a perpetual agreement for Microsoft to be the search provider for all Yahooproperties. In this deal, Microsoft would own and operate the combined search platformwhile Yahoo would become an affiliate that retains 80% of the revenues generated fromthe search traffic on its own sites. In addition, Microsoft would become the searchengine for Yahoo's existing search affiliates. This deal would offer Microsoft the uniqueopportunity to immediately gain critical mass to better level the playing field withGoogle, while it would simultaneously allow Yahoo to both receive a sizable upfrontcash payment and
increase
its prospective cash flow (i.e., EBITDA). There are two keyreasons why we believe this proposed deal is extremely beneficial to both parties:1) Approximately $800 million of duplicate operating costs could be eliminated.This estimate is based upon benchmarking Yahoo’s and Microsoft’s OnlineServices Business’ operating costs versus Google’s cost structure. At theMicrosoft analyst day earlier this year, Steve Ballmer described the coststructure in their search business: “I think you've got to think of it as sort of almost more of a fixed expense…We won't have to be as high as Google's $2.3billion because they're serving up so many more queries, but our COGSpercentage will need to be quite a bit higher than theirs will, just to keep up inthe ante to index the largest volume of documents on the Web.”; and2) The combined search platform and marketplace would have a much greater“network” effect, resulting in 20% higher monetization rates. Again we quoteMr. Ballmer at the Microsoft analyst day: "We’d like to increase our revenue
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