FOR IMMEDIATE RELEASEContact: Nick Lucido586-980-9570nicklucido@gmail.com The

World Wide Rave

, a new book by David Meerman Scott, isavailable to the public for purchase on March 3, 2009. The book follows the successful and critically acclaimed

New Rules of Marketing & PR,

which has since been translated into more than 20languages.

Rave

will discuss the mechanics of “viral” and howcompanies and organizations can maximize the potential of theInternet.A World Wide Rave is when people around the world are talking aboutyou, your company, and your products. Whether you’re located in SanFrancisco, Dubai, or Reykjavík, it’s when global communities eagerlylink to your stuff on the Web,” said David Meerman Scott, author of thebook, on his Web site,www.worldwiderave.com. “It’s when online buzzdrives buyers to your virtual doorstep. And it’s when tons of fans visityour Web site and your blog because they genuinely want to be there.“Scott emphasizes four main points in the book:

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Nobody cares about your product (except you)

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No coercion required

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Lose control

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Put down roots

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Create triggers that encourage people to share

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Point the world to your (virtual) doorstepA video on the book, as well as a free e-book, is available for viewingon David Meerman Scott’s Web site,www.worldwiderave.com. Thebook challenges readers to create a plan that will get millions of peopleto spread their ideas and stories.For more information on the book and how to order, visitwww.wordwiderave.com