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R AT I O N A L / Mysticism / Books by John Horgan / The Undiscovered Mind The End of Science Rational
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Breakthrough Advertising by Eugene M....
One of the few books recommended by the late Gary Halbert for copywriters starting out. This is not to say, however, that this book is only for beg...
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Williams, Raymond - Television. Techn...
Television / ‘The founding text of television studies. A true classic; always worth consulting for it
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One of the most frequently encountered topics within the theoretical debate surrounding the advertising discourse is the use of metaphor, both at t...
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The Logic of the Brand, by Adam Arvi...
Università degli Studi di Trento / Facoltà di Sociologia / DIPARTIMENTO DI SOCIOLOGIA E / RICERCA SOCIALE / / QUADERNI
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unleash the idea virus by seth godin
Unleashing the Ideavirus / 1 / www.ideavirus.com / Unleashing the Ideavirus / By Seth Godin Foreword by
Wally Olins- Noul Ghid de identitate
WALLY OLINS / noul ghid de / • • / I en I a e / NOl" OL N / cum se creeaza si se sustine
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Wally Olins- Noul Ghid de identitate
WALLY OLINS / noul ghid de / • • / I en I a e / NOl" OL N / cum se creeaza si se sustine
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Terence McKenna Food of the Gods
From Kirkus Reviews / The ethnobotanist co-author of Psilocybin: The Magic Mushroom Grower's Guide (not reviewed) puts forth the theory that magic mu...
Publicitatea ca Forma a Comunicarii
scurta prezentare a fenomenului publicitar relationat cu domeniul vast al comunicarii.Accentul e vadit pe contextul socio-cultural actual. / Autor: O...
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KOVECSES - Metaphor in Culture
To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically, can the cognitive l...