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BTB ICAF, Page 1 of 3
FOR IMMEDIATE RELEASE
 
MEDIA CONTACT:
Jennifer von StauffenbergOlive PR Solutions619-302-3181 jennifer@oliveprsolutions.com 
Beyond the Border International Contemporary Art FairSeptember 2-4, 2009, Grand Del Mar, Del Mar, CA
-San Diego announces new cultural partnership with galleries and artists from Mexico- 
San Diego, Calif. (July 10, 2009)
The Beyond the Border International ContemporaryArt Fair is dedicated to exploring new contemporary art practices from this region andbeyond. San Diego, with its close proximity to Mexico, is a natural arena to stage thefirst bi-national art fair on the West Coast, and the ideal city to present an objectiverepresentation of the overlapping art activity that is taking place along the Pacific Rim.Beyond the Border International Contemporary Art Fair will provide a forum to showcasethe collective artistic talent from this region along side the talent of international artists.Over three-days, exhibitors, keynote speakers and special attractions are geared topromote the importance of international art, cultural leadership and intercultural dialogueamong novice as well as established collectors.Partnering with San Diego's and Tijuana's leading cultural institutions and showcasingnumerous artist/galleries from Mexico, California and beyond, The BTB ICAF strives tobecome the leading and most significant West Coast Art Fair.
Participating Galleries from Mexico:La Caja Galeria, Tijuana, BC, MX
 (www.lacajagaleria.com)Featuring Artists: Ricardo Alvarez Cruz, Franco Mendez Calvillo, Jaime Ruis Otis, Alejandro Zacarias, Jofras, Alfredo Gutierrez,Luis Garzon.
Arte 256, Tijuana, BC, MX
 (www.arte256.com)Featuring Artists: Enrique Ciapara, Alvaro Blancarte, Marisa Caichido, Joly Lacarra, Marta Palau Web.
KBK ArteContemporaneo (Mexico City, MX
 
Featuring Artists:
 
Ale De La Puente
,
Fernando Carabajal
,
Hernan Cedola
.
Rosario Lopez.
Caja Blanca (Mexico City)
FeaturingArtists: Eugenia Martinez
,
Amador Montes
,
Luca Bray
,
David Guzman
,
Juan Carlos Mendoza
,
Roccio Gordillo
,
Laura Rosette
,
Maria Jose De La Macorra
, La Refaccionaria, Galería
 
Featuring Artists:
 
Betsabée Romero, Fabián Ugalde, EugeniaMartínez, Mariana Magdaleno, Iván Trueta, Richard Moszka
SUMO-ART, Mexico City, MX
 Featured Artists: Elizabeth De Jesus, Miguel Angel Cordera, Tania Candiani, Emilio Said.
 
-MORE-
 
BTB ICAF, Page 2 of 3
Featured Symposium:
Friday, Sept. 4 from 10am
 –
3pm
: “Artists Talks on Art,
Critical Dialogue 
,” 
co-moderated by Marcela Quiroz Luna and Bill Kelley, Jr.(www.latinart.com ) with Shinpei Takeda, Nina Waisman, Fabian Cereijido, and Iana Quesnell and Marcos Ramirez ERRE. Artists will discuss new contemporary artpractices and explore issues relating to identity, new urbanism, and new mediums. 
Event Overview:
San Diego’s first Beyond the Border International Contemporary Art Fair (BTB)
, takingplace at the luxurious Grand Del Mar Resort in Del Mar, California on September 2-4,2009,
 
is a 3-day contemporary art fair that will include national and international galleriesfeaturing over 500 juried works by established and emerging contemporary artists fromall over the world, exhibiting
in The Grand Del Mar’s expansive ballroom accompanied
by numerous luxury exhibitors, food and wine events, and curated art installations. Theevent will showcase over $4 million in artwork coupled with sponsors such as Maserati,
Modern Luxury Media, Qualcomm, Christie’s, The American Institute of Wine and Food,
The California Bipolar Foundation, Lugano Diamonds, and many others.The public is invited to attend the event, which marks the first time these national andinternational galleries with investment-grade art will be presented in San Diego. Go tothe BTB website to purchase VIP Tickets and Day Pass tickets: http://beyondtheborder-art.com.BTB anticipates
attendance of over 3,000
new and established collectors overthe three days.
About Beyond the Border-Art, Inc. and our BTB ICAF Partners:
Beyond the Border-Art, Inc. (BTB-Art) is producing the art fair. BTB-Art is a strategicbusiness-consulting firm comprised of leading professionals in the areas of art,marketing, and event production. BTB-Art is dedicated to establishing San Diego as theleading contemporary art fair destination on the West Coast. Organizers have partneredwith San Diego
s leading cultural organizations, including The San Diego Museum of Art,The Stuart Collection UCSD, UCSD Department of Visual Arts, Centro Cultural Tijuana,and the Mexican Consulate.The California Bipolar Foundation (CBF), a local non-profit organization, is a TitleSponsor of the art fair and is hosting a VIP dinner Friday, Sept. 4. Guest speaker Dr.Kay Redfield Jamison, an author and professor of psychiatry at Johns HopkinsUniversity School of Medicine, will speak on
The World of the Artistic Temperament.
 For information about CBF or the dinner, please visitwww.californiabipolarfoundation.org or call Muffy Walker at 858-342-0327.Other non-profit partners include The San Diego Art Prize, which is a cash prize withexhibition opportunities. Now in its third year, the San Diego Art Prize spotlightsestablished and emerging artists in San Diego whose outstanding achievements in thefield of visual arts merit recognition.In addition, in collaboration with
QUALCOMM
and International Artist Brenda Regier, weare unveiling 
,an international cell-phone projectspanning 15 countries. A large-scale high-tech digital installation of this project will be
featured at the fair. The works will be published in Qualcomm’s global marketing
materials, and will also travel around the world to requested installation venues and beposted to the Web.-MORE-
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