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Search & Display BannerSearch & Display BannerImpactImpact
October 2009
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Common Misconceptions about Banner Advertising(Display)
How Search Drives Conversions
Display Banners Across Advertising Goals
Average Lift of Search & Display Banners
Supercharging Search
Increases in:
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Web Traffic
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Online Sales
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Offline Sales
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Engagement
Location, Location, Location
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OverviewOverview
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Display Banners Can BeDisplay Banners Can BeConfusingConfusing
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