High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
1
© Universal McCann 2008
When did westart trustingstrangers?
How the internet turned us all into infuencers
3
Introduction
➜
No strangers anymore
Welcome to the new infuencelandscape
➜
The rise o social media
➜
Digital riends
➜
Prolieration o infuencer channels
The impact
➜
The infuence economy
➜
The democratisation o infuence
➜
The new super infuencers
Contents
Add a Comment