This paper aims at a critical re-evaluate the methods for managing brand strategy, introducing the new concept of branding 3.0 and a single concept...
PHOTOGRAPHY 2.0 - Considerations abou...
The present work wants to align in an expositive way concepts presented previously by many authors, like spectacle society with the importance of s...
The present monograph work is a brief bibliographic review about how the / advertising creativity uses the text/image combination to generate and ta...