Date: To: From: Subject:
April 24, 2002 Elota Patton Ben Richie, Jenna Rosenthal, William Zahn E-Marketing: If You Build It, Will They Come?
“Setting up a website is like building a storefront on a dead-end street. If you want any shoppers, you must give them a reason to come.” Dr. Ralph F. Wilson (Five 1)
After creating a well-designed web site, how can you effectively drive first-time traf...
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