An analysis of current Google web copy, including a business overview, full web-copy explication, and recommended improvements. Good for marketing and copywriting professionals. UPDATE: At some point after the development of this case study, which was submitted to Google upon request for a writing sample, the web copy was edited by Google.

An analysis of the current Wikipedia tagline, including an overview of their unique proposition, a word-by-word explication, and recommended improvements. Good for marketing and copywriting professionals.