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Dr.AbdelBaset Hasoneh

Dr.Abdelbaset Hasoneh

Dr.Abdelbaset Hasoneh Head of Marketing Department Alisra Univesrity Jordan -Amman

It takes more than the four “P”s to manage today’s customer. I do agree for the replacement with a more contemporary set of letters, the four “R”s, which include: Relevance: Getting to know consumer, acting and speaking in their interest, listening to and understanding them, creating and using database about them. Response: Creating and fulfilling brand experience orchestrating services expe...