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Stop the Presses | Patrick Collings

My presentations on digital strategy for brands are getting longer, so rather than upload the entire presentations I decided to upload self-contained sections. The first one, Stop The Presses, deal...
  • pjcollings published this 07 / 09 / 2009
  • 216 reads
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172 p.
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Digital Trends | Patrick Collings

This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the v...
  • pjcollings published this 01 / 18 / 2009
  • 599 reads
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2 p.
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Blogging for Brand Managers | Patrick Collings

This is an article that I wrote for the January/February 2008 edition of Brand magazine. It was part of a series looking at the application of brand/business theory/methodology to the business of m...
  • pjcollings published this 11 / 22 / 2008
  • 255 reads
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2 p.
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Smart SWOT Analysis | Patrick Collings

This is an article that I wrote for the September/October 2007 edition of Brand magazine. It was part of a series looking at the application of brand/business theory/methodology to the business of ...
  • pjcollings published this 11 / 22 / 2008
  • 2,148 reads
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63 p.
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Introduction to Brand Equity | Patrick Collings

This was the second in a series of nine lectures that I gave as part of a holistic brand workshop for East African companies held in Kenya in May 2008. For more of my thinking and observation on th...
  • pjcollings published this 11 / 09 / 2008
  • 5,088 reads
  • 1 comment
117 p.
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Digital Brand Strategy | Patrick Collings

I gave this presentation to a tertiary education marketing conference in October 2008. This particular presentation looked at five interwoven themes that underpin digital brand strategy. Essentiall...
  • pjcollings published this 11 / 09 / 2008
  • 1,266 reads
  • 1 comment
47 p.
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Virtual Connections | Patrick Collings

This is a presentation that I gave in September 2008 at the Asia Brand Congress held in Mumbai. The presentation was a brief introduction to virtual worlds and the rise of the avatar and, like most...
  • pjcollings published this 10 / 29 / 2008
  • 370 reads
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2 p.
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Brands in Second Life | Patrick Collings

This is a chapter that I wrote for the 2007 edition of The Encyclopaedia of Brands & Branding in South Africa. Like all articles on the digital arena, it ages fast. I am, however, glad to see that ...
  • pjcollings published this 10 / 25 / 2008
  • 993 reads
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2 p.
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Scenario Planning for Brands | Patrick Collings

This is an article that I wrote for the May/June 2009 edition of Brand magazine. It was part of a series looking at the application of brand/business theory/methodology to the business of managing...
  • pjcollings published this 10 / 25 / 2008
  • 425 reads
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4 p.
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New Communication Mediums for Brands | Patrick Collings

This is a chapter that I wrote for the 2006 edition of The Encyclopaedia of Brands & Branding in South Africa. The article has been dated by the relentless march of technology, but at the time it w...
  • pjcollings published this 10 / 25 / 2008
  • 1,113 reads
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2 p.
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Brand Value Creator | Patrick Collings

This is an article I wrote in 2007 for Brand magazine about Synovate's Brand Value Creator. It was part of a series looking at the latest brand/business theory/methodology and its application to th...
  • pjcollings published this 10 / 24 / 2008
  • 2,028 reads
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