2020systems's documents

They examine how advertisers allocate their digital media spend and how consumers interact with digital media. The report includes a discussion of emerging digital channels and much more.

Piper Jaffray Senior Research Analyst Safa Rashtchy and team published one of the largest and most comprehensive investment research reports in recent memory: 425 pages of charts, tables, stocks to watch, information on ad agencies…it’s overwhelming. The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium introduces Piper’s concept of “Communitainment,” ...