DavidParrish

Rob Kinsey, motocross artist, uses the Hedgehog Strategy to focus on his world-beating niche.

Ideas in Action Telling Africa’s story to the world Telling Africa’s story from Africans’ point of view is the mission of Africa Media Online, the agency representing African media professionals to the global market. “In the ‘information society’, if we are to create some semblance of global information democracy, it is important that Africans are heard from their perspective,” says Africa Med...

Ideas in Action Online social networking - for business How can creative entrepreneurs benefit from using social networking systems such as MySpace, Flickr, YouTube, Facebook, Twitter, del.icio.us, Second Life – and others? Leanda Ryan is the director of Leanda Ryan Graphic Design, in Manchester, UK. Her story is an interesting one: “Flickr was the first service I signed up for 2005. I posted ...

Ideas in Action Innovating for the ‘Base of the Pyramid‘ TÉLO is the first public telephone especially designed for public transport vehicles. Using a card for payment, millions of people using public transport are already using the phone on buses, trains and underground transport networks. Founded in August 2004, by Paulo Lerner and André Averbug, Brazilian company PV Inova (Public Vehicular ...

Article about planning a business, by David Parrish, international business adviser specialising in helping creative people. http://www.davidparrish.com

Ideas in Action ‘Co-opetition’ – friendly competition Combining traditional Vietnamese fine art with pioneering technology has created success for VietnamArtist.com, a virtual online gallery based in Ho Chi Minh City (Saigon). most famous artists in Vietnam, such as Nguyen Thanh Binh, Bui Huu Hung, Do Xuan Doan and Ho Huu Thu. One of the problems all art galleries face is that there is never e...

Helping creative people make their businesses and organisations even more successful. Chapters cover marketing, finance, intellectual property, leadership, organisational structures, business planning and competitive strategy. Case studies illustrate business techniques used by creative enterprises in the 'Ideas in Action' sections. References include Arts Council England, British Council, Depa...

article about selling hope, wrapped up in t-shirts

Don’t Advertise! Let your customers do the plogging Advertising is so last century! Advertising doesn’t work any more. Instead, customers talk – like never before. It used to be the case that the advertiser was in control of the message. That was when the advertiser had more power than customers and could control the message. Nowadays, customers are in control. Customers have always talked, of ...

Ideas in Action article about the use of guerrilla marketing by a creative enterprise in Utrecht