nobleliege

A paper I wrote with my friend Wendy Collett on Dark Marketing - a covert way for brands to communicate with their target markets, particularly in regulated environments.

Chris Cox Honours thesis. Abstract: This paper argues that peoples’ lives and experiences are socially constructed, and that social constructs are linguistic-social constructs; as such brands are cultural-linguistic constructs (memes) whose goal is to dominate the discourses within which they are involved. The importance of that is that they cannot act as objects communicating outwards,...