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Brand Audit Elements

Describes the elements making up a typical brand audit. Can also be used in developing a brand in a start-up company
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52 logo designs-r

An array of logos designed by Martin Jelsema, (aka brand-e) of Signature Strategies.
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Logo Design Brief for a Business Entity

The tool I use to gather essential information prior to beginning the design process for a corporate logo and graphic standards.
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Basic Info

Name:

Martin Jelsema

Age:

71

Gender:

Male

Place:

Denver, CO

Phone:

303-242-5975

Website:

www.signatur...

Personal Info

Occupation:

consultant, writer, designer

Interests:

branding and all its disciplines: strategic, analytic and creative.

   

Lately I've been reading:

Renovate Before You Innovate by Sergio Zyman

   

Lately I've been writing:

blogs at http://thebrandingblog.com and http://www.signaturestrategies.com

   

About me:

Martin Jelsema founded Signature Strategies, a fully integrated branding service for small businesses, in 1994. For almost 50 years, Martin has contributed to the marketing success of dozens of businesses as an employee or advisor. He began at BBDO and pulled stints at IBM (strategic communications) and Coors Ceramics (new product marketing manager), Marstellar Advertising (IBM acct.) and Tallant/Yates Advertising (Hewlett-Packard acct.). Over the years, Martin has personally…• Named 75-plus companies or products, • Participated in over 25 major new product introductions, • Created more than 90 business/product/service logotypes, • Performed or managed almost 100 market research studies, • Developed at least a hundred marketing plans, • Created several hundred promotional items — ads, brochures, direct mail packages, presentations, exhibits, manuals, articles, newsletters, videos, films and web sites. Contact Martin at martin@signaturestrategies.com, or call 303-242-5975.

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