dewey.hammond

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Basic Info
Name: dewey hammond

Contact Info
Place: san francisco, california
Website: http://www.deweyhammon...

Personal Info
Occupation: managing editor of Yardbarker.com
   
Lately I've been reading: Pulitzer fiction
   
Lately I've been writing: www.schadenfreudelicio.us and www.blogimoreravens.com
   
About me: my documents are available to print only as PDF files; they can't be downloaded as either MS Word or plain-text files; thanks

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Google case study: writing better web copy
An analysis of current Google web copy, including a business overview, full web-copy explication, and recommended improvements. Good for marketing and copywriting professionals. UPDATE: At some point after the development of this case study, which was submitted to Google upon request for a writing sample, the web copy was edited by Google.
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Pdf_16x16 2 Pages
Wikipedia case study: developing a tagline
An analysis of the current Wikipedia tagline, including an overview of their unique proposition, a word-by-word explication, and recommended improvements. Good for marketing and copywriting professionals.
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Comment on We Are Scribd
Posted on July 6, 2007
It took a few minutes but I was able to find what used to be my Scribd profile picture: a photograph of the Golden Gate Bridge on a foggy day, taken by my younger brother.
Comment on food is medicine
Posted on June 22, 2007
Kids should be memorizing this stuff the same way they memorize multiplication tables. Specific health benefits are more appealing, engaging and encouraging than, "eat your fruits and veggies because they're good for you!"