DStrassel

Developing a Digital Roadmap for Your Brand

An interesting short report that outlines the process of developing a digital strategy for brands. It's available from a great site I came across, BrandChannel.com which is produced by Interband.

5 Pages
15 views
0 Comments

Universal McCann Wave Report: When Did We Start Trusting Strangers?

Research report from ad agency Universal McCann on social media and influencer/word-of-mouth marketing; based on a 2008 survey of 17,000 active internet users in 29 countries.

35 Pages
124 views
0 Comments

What is Social Media?

An interesting beginner's guide to the basics of social media and what are it's various components produced by the digital marketing company iCrossing.

40 Pages
53 views
0 Comments

Widgets Are the New Ad Units

Interesting article by the IPG Emerging Media Lab on widgets, what they are, how they can be used by brands/marketers and how to measure success along with a bunch of suggested performance metrics.

5 Pages
104 views
0 Comments

Internet Commerce Briefing: Internet Population & Online Activities Report

A 2002 report that provides detailed data on the number of individuals who use the Internet, their demographics, and information about online activities, attitudes and preferences. Data in the report is aggregated from a variety of technology analyst and market research firms.

96 Pages
151 views
1 Comment

Avenue A | Razorfish 2008 Digital Outlook Report

Annual report produced by digital agency Avenue A | Razorfish. Reviews digital marketing trends, spending and strategies. Also includes research and data on consumer behavior related to online advertising and digital marketing.

164 Pages
1892 views
0 Comments

Internet Commerce Briefing: Online Advertising & Digital Marketing Report

A 2002 report that provides detailed data for the online advertising market, email marketing and online advertising practices, and user attitudes towards online advertising and digital marketing. Data in the report is aggregated from a variety of technology analyst and market research firms.

61 Pages
377 views
0 Comments

Internet Commerce Briefing: Business-to-consumer E-commerce Report

A 2002 report that provides detailed data for consumer online shopping interests/attitudes and e-commerce activity. Data in the report is aggregated from a variety of technology analyst and market research firms.

96 Pages
177 views
0 Comments

eCommerce Almanac, 2000 edition

Provides detailed profiles for 80+ e-commerce sites from the period just before the bubble burst. Includes information about the companies, their sites, marketing partnerships, background details, some profiles include metrics for revenues, marketing expenditures and number of customers.

252 Pages
5274 views
1 Comment

The Content Matrix: Tracking subscription-based online content, 2004 ed.

Research on subscription-based online content services, includes data on pricing, subscription terms and options, free trials, number of subscribers, sources of revenues beyond subscriptions, free opt-in email newsletter subscriber numbers, failure rates. Covers more than 600 different subscription services.