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Asian consumer Trends

Contains consumer trends in Asian markets, published in December 2007.
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BrandZ-2007-RankingReport

As economies become global and information more critical, intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles, brands are often the most valuable assets, accounting for approximately one third of the value of today’s Fortune 500 companies. The ability of brands to create such enormous value captivated the financial community. It’s the reason wh...
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