Being the best you can be for success is what we will explore this week. Do you remember a time when you needed to be your best? A time when it was important you were in the right frame of mind to make things happen? A day when everything else had gone wrong and you did not know how you were going to get through? Using NLP anchoring is the way to make sure you are motivated, positive and ready ...

Now we have taken 12 More Steps Towards Brilliance In Marketing along the way with NLP. The journey has taken us along a number of different roads and now we can see the way the techniques start to fit together. This is a review of the work we have done with a number of leading NLP masters and marketing gurus as we make our way towards brilliance in our campaigns.

The art of changing meaning to make more sales is what NLP reframing can do for your marketing. When you reframe an experience, or desire for a product you can make your feelings more positive and productive. Helping a client find a better frame will make him or her feel much better about doing what you recommend. Used in a sales context this can mean the difference between being turned away an...

Frans Johansson has written a book The Medici Effect which talks about the way different fields, disciplines and cultures can collaborate in producing limitless numbers of extraordinary ideas. For a businessman this can mean a new product, service, way of working, selling, marketing. It can be the way to solve problems, find new solutions and take on new challenges.

When you have a new marketing campaign, a new product or a new service, the first thing you should do is testing. Testing the market, testing the product or service, testing your marketing materials. It is the same for online and offline, you must test or lose out. It is a well known fact that most people do not test, so you can be ahead of the game by making sure that you do.

Programmes for information handling are formed through our relationships with parents, teachers and the culture in which we are brought up. Everyone has different patterns of behaviour that can be picked up from their use of language. There are 6 main ways you can express yourself and through understanding them better you will be able to motivate yourself and others.

Communication is about a chain reaction that starts inside you and creates one inside the person you communicate with, through their preferred learning routes, to bring about a conclusion that meets both your needs. NLP understands and analyses these processes in a systematic way. Using the NLP way will give an advantage and a way to use the process to modify behaviour and response.

Rapport is one of the most important features or characteristics of unconscious human interaction. It is having the same perspective, being in “sync” and on the same “wavelength” as the person with whom you are talking. NLP has a lot say about how to build that interaction and we will look at ways to improve, upgrade, even to break rapport when necessary.

You know when you meet people who have a very high IQ Intelligence Quotient, they can sometimes do stupid things? It has been shown that people who are successful are much more likely to be emotionally intelligent than have a high IQ. This turns a number of academic assumptions on their head, because in so many ways it is how we handle our emotions that makes the difference.

Hypnotic language patterns to speak more effectively in public is an important topic to understand and use. During a normal day there are a number of times when your brain is in autopilot or safe mode. Maybe you are driving down a road you drive along every day, and when you get home you have no recollection of any part of the journey. During that time you have been thinking about what will hap...