Whether we want to admit it or not, we all want to belong to something. It's only human nature to enthusiastically support being part of a group - whether it's your family, your favorite sports team, political party, or even the Little Orphan Annie Club. Nobody wants to be on the outside looking in...we all want to be included in the "we."

If we've heard it once, we've heard it a thousand times - folks do business with people that they like.

A customer can learn a great deal about your product or service by taking you out for a test drive.

Love her or hate her, you have to give props to Sarah Jessica Parker. Maxim has named Parker the "Unsexiest Woman on the Planet," according to this morning's featured headlines at CNN.

Article: You can't blame the magicians for wanting to protect their tricks. If all of their secrets got out, then everyone would be able to perform these feats of illusion, and they'd be out of a job.

Article: Even if you aren't a connoisseur of chewing gum, you'll find something to chew on in this short story:

Article: Let's face it - all small business owners struggle with getting ahead. In addition to competing with much larger, mainstream entities, you may also be battling it out with other small businesses in your area. Few small businesses have the luxury of multi-million dollar ad budgets, or a staff of marketers to spin their brand on a daily basis. So how do you stand out in your field?

Article: According to Guerrilla Marketing Expert Jay Conrad Levinson, this is due to a simple marketing truth -- "people dislike admitting that they are affected by marketing", so they will often give credit to a friend. In addition, there is no disputing the power of referrals -- and these are most likely to be received within 30 days of the original sale.

Article: A smart marketer will seize that opportunity to offer complimenting products, a special price for an upgrade, etc. Don't let that shopper leave without offering a bounceback!

Article: Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle.