User-Generated Content Research Brief: A look at retailers’ perceptions of the importance of user-generated content (UGD Research Brief eTail.pdf) A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers’ concerns and how they feel reviews will impact their busin...

Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, January 2008 (OnlineConsumerOpinionsInUK01.08.pdf) This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews.

Altruism drives User-Generated Content, study with Keller Fay, November 2007 (Customer Product Reviews Intent 112607.pdf) Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order...

Boosting Natural Search Traffic using Ratings and Reviews: Grab the Long Tail of High-Converting Shoppers using a Segmented Content Strategy (Boosting Natural Search Traffic with Ratings and Reviews 8.24.07.pdf) Driving traffic from natural search is increasingly competitive and expensive. Online market¬ers are seeing their operational costs go through the roof just to maintain a consistent le...

Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online (WOM.manufacturers.pdf) User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they...

Customer Reviews: Banking on a New Marketing Strategy for Customer Loyalty and Engagement: How customer-generated content can impact Financial Services (FinancialServices.Whitepaper.4.08.pdf) The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This...

How User Generated Content and Customer Reviews can be used to drive channel sales. A whitepaper for manufacturing marketers and channel marketers.