Richard Cagney

In my daily copywriting and marketing consulting experience, I notice that companies of all sizes and across all industries make the same mistakes. So I've compiled a list of the "Top Ten" errors you should avoid to maximize every last one of your marketing dollars.

Search engines always give precedence to websites with plenty of inbound links, and especially to those that don’t have as many outbound or “return” links. So a good way to help raise your search engine ranking is to increase the number of your inbound links, without giving away return or reciprocal links. Here are some ways to help you do that.

These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is “trust.” Does your marketing net you as much as you'd like? Do your ads help you generate lucrative prospects weekly and monthly? Are you able to convert leads into paying clients with your marketing? If the answer is no, then maybe you are...

You need a website and you just found a company advertising the cheapest rates around. This is a no-brainer, right? You’re going to save a boatload, right? Unfortunately, more and more disaster stories like this one are surfacing: “I hired one of those $500 companies to build my website—but they did a horrible job, they never finished, nothing works properly, and now they don’t return my cal...

One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once. There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market. Here are some tips that you ma...

Marketing your products or services online is like applying for a job. You’ve got to have all cannons firing. You’ve got to grab people right up front and never let them go. You’ve got to say and do all the right things to show you are far and away the best choice; that by not selecting your company your prospect will be missing out somehow. One of the strongest ways you can do all this is by e...

Local cash-paying clients and customers are looking for your products and services online at this very moment! Want to be discovered by them? Then pay close attention. At this moment, in every small town across America, more and more people young and old are logging onto Google, Yahoo and MSN to find local products and services. This is called “Local Search” and it provides a massive opp...

Never in the history of online advertising have you been able to shell out 10 bucks, spend 5 minutes writing an ad, and quickly reach hundreds of millions of people in less than 15 minutes. Now, with Google AdWords, you can do just that. Are you ready to connect with new customers today?—Customers who at this precise moment are hungrily searching for your products or services?