A Presentation of current state of Print Media - circa 2005 (A lot has changed since then!)

This paper was submitted on the phenomenon of Fad products and how to succesfully identify and market them

A "What if" scenario to introduce branding to a publsihing family.

This is the presentation to my study "How Advertising Differs: A Content Analysis of Traditional Print Advertising and Online Media Models" It gives the basic findings without having to digest 85 pages.

How Advertising Differs: A Content Analysis of Traditional Print Advertising and Online Media Models