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CREATING NAPA CONSULTING GROUP BUZZ WORD OF MOUTH MARKETING 1 HOW TO USE WORD-OF-MOUTH MARKETING (WOMM) TECHNIQUES AND SOCIAL MEDIA TO DRIVE GROWTH BY CREATING A POSITIOVE BUZZ AROUND YOUR PRODUCT OR SERVICE. 2 TO APPRECIATE WOMM: FIRST YOU HAVE TO UNDERSTAND WHAT’S BROKEN WITH TRADITIONAL MARKETING. 3 IS YOUR CAMPAIGN HAVING A NEGATIVE IMPACT ON YOUR BRAND? 4 ONLY 18% OF TV ADS GE...

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winning with leadership! about this presentation…. you’ll hear : • The difference between ‘management’ and ‘leadership’ • How to get your people ‘on board’ • Ways to maximise people performance • Ideas to create the culture you want what’s the difference between management and leadership? managers • • • • • • maintain the status quo monitor situation allocate resources communicate targe...

WIDESCREEN PRESENTATION Tips and tools for creating and presenting wide format slides Widescreen Presentation This template is formatted with a 16:9 “widescreen” aspect ratio. It’s a great way to take advantage of laptops, televisions and projectors equipped with widescreen displays. Even if you do not have a widescreen display, you can still create and present 16:9 slides. PowerPoint’s Slide...



WHAT’S NEXT IN MARKETING + ADVERTISING THE FUTURE OF ADVERTISING THERE ISN’T ANY. THE END J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K J/K THE FUTURE OF MARKETING TOPICS / AGENDA BRANDS OLD MARKETING NEW MARKETING INNOVATION ENGAGEMENT UTILITY INSIGHT BRANDS & BRANDING HAVEN’T CHANGED BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE...

What is marketing doing (in 2008)? A twit-meme in 140 characters What is marketing doing (in 2008)? "Hopefully, more than 2007 and less than 2009." Marco Massarotto Internet PR What is marketing doing (in 2008)? "What I know: the evolution of marketing will steadily remain in digital marketing hands. Digital marketing will continue to grow" Matteo #3 Imlog What is marketing doing (in 2...

6-Sigma Process Quality Measured Success.. Six Sigma [a greek symbol ] represents standard deviation of sample data Coined by Bill Smith Motorola Engineer Circa 1986 Standard deviation is a measure of Variance.. Devil lies in the Variance… An Average process On Average can perform within expectation But its inherent high variance results in failed customer service Consider guaranteed Pi...

We’re connected. Now what? Turning Real Life Behaviors into Social Features. Some random thoughts from Stephen P. Anderson Humans are fascinating. And we do many curious things. mallp Su Gro vity Acti 1.Find a partner. 2.Identify 5 interesting social behaviors mallp Su Gro vity Acti ｀5 interesting social behaviors’ think about meeting new people, how friendships are formed, group dynam...