briansolis

In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions. Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about c...

Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving.

The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media marketing.

I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times.

The topic of empowering your customers so that they become an extension of your marketing isn't new. However, in the era of Social Media, there are new ways to more effectively listen and engage with customers and in turn, create evangelists. Don't get me wrong, this isn't about spam. This is about engagement and how to do so through PR, marketing, and customer service using social tools.

Empowering your customers to become an extension of your marketing and sales forces isn't new, but it isn’t widely embraced either. In fact, the function of most customer service has been relegated to overseas companies or even automated as companies seek to reduce the costs of keeping customers happy.

An eBook by Brian Solis to help companies work with bloggers more effectively.

An ebook that examines one company’s foray into Social Media

In order to be successful in Public Relations, you need to grasp what it is, what it isn’t, and how it works and why. Otherwise, you’ll never be able to build the right team, determine the best strategies to amplify visibility and gain traction, or have the ability to effectively measure it.

The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike. It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.