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the hidden connections INTEGRATING THE BIOLOGICAL, COGNITIVE, AND SOCIAL DIMENSIONS OF LIFE INTO A SCIENCE OF SUSTAINABILITY Fritjof Capra Фритьоф Капpa Скрытые связи УДК 57.01:573.3(53/57 502) ББК 20(22.3+26+28) К20 Перевод с английского Д. Пальца К20 Капра Фритьоф Скрытые связи / Перев. с англ. — М.: ООО Издательский дом «София», 2004. — 336 с. ISBN 5-9550-0484-Х Автор ставших бестселле...

Фритьоф Капра Дао физики В предлагаемой книге современного философа и физика теоретика описаны важнейшие физические открытия XX века в области ядерной физики и квантовой механики, причем автор указывает на неразрешимую пока парадоксальную природу открытых явлений. Для преодоления возникающих при этом теоретических проблем он старается применить к ним интуитивно-созерцательный подход, характе...

Vision Zone Tools Overview ‘If you can dream it, you can do it.’ – Walt Disney Convention Planets® A good starting point to take stock of what conventions are constraining the brand currently and then challenge them. /convplanets Vision is a much overused word/concept. What do we mean by Vision? A vision is a projection of the company/brand into the future. A vision is more than an advertising...

Introduction Imagine an agency opening its doors in this new century declaring that what it could offer was great advertising. Copyright © 2002 TBWA\ Worldwide Inc. Introduction page 1 Introduction Would it not seem fantastically old fashioned - like a small cottage craft industry, working quaintly in some pre-industrial way? Introduction page 2 Introduction A contemporary agency has ...

Evaluation Zone Tools Overview The more rigorous we are about measuring the effectiveness of what we do, and the distance left to reach a brand’s vision, the more focused our work will be and the more valuable it will be considered. We have to develop not only tools and processes for evaluating disruptive creative and connection strategies, but also the arguments and points of view that help us...

Disruption Zone Tools Overview ‘The ultimate risk involved in dealing in big ideas is that the passion for the merely plausible almost always precludes the search for the ideal. It is the angst of the void which drives us to the fatuity of the easy answer.’ \ Jerry Welsh The Idea Behind the Idea® Based on the premise that several heads are better than one; that discussion between people with di...

Conventions Zone Tools Overview ‘We do not see things as they are, we see things as we are’ –The Talmud Convention Planets® For a defined competitive set, this tool reveals the underlying assumptions that currently bind the brand in four dimensions. /cplanets Many rules that govern the dynamics of a particular marketplace are open to question. Habit and historical precedent are responsible for...

Context Zone Tools Overview ‘We tend to meet any new situation by reorganizing, and a wonderful method it can be for creating the illusion of progress while producing inefficiency and demoralization.’ -Petronius The 7 Killer Business Questions® Helps to ask clients the right questions right at the beginning. /killerb The focus of this zone is understanding the problem. The disruption approach ...

Connections Zone Tools Overview ‘Lech Walesa told Congress there is a declining market for words. He is right. The only thing the world believes is behaviour, because they see it instantaneously. None of us may preach any more. We must behave.’ –Max DuPree Connections Wheel® The Connections Wheel serves firstly as a base framework to illustrate Connections theory to clients. /cwheel ‘L’homme n...

Appendix Disruption Days\Workshops This section is dedicated to helping plan offsites, workshops and awaydays–in other words serious time out dedicated to a client or a brand. Most of the tools in Disruption Central can be used in an open discussion/forum with a team of people from different disciplines, including clients. How you combine them depends on the issue that you are trying to tackle....