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The Affiliate Marketer's Affiliate Marketing Glossary
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This glossary would help you to understand some of the most used terms related to affiliatemarketing.Above the Fold- That part of the web page that is displayed as soon as the page is loaded iscalled above the fold.AdSense - Introduced by Google, in AdSense text and image ads targeting web page contentare displayed and the site owners earn a commission on the basis of price per click.AdWords - This is Google's Pay Per Click, or PPC advertising program in which ads aredisplayed on Google's Search Engine Result Pages.Affiliate or Associate - Affiliate is a website owner who promotes products and services of another merchant on his site and earns a commission according to the number of leads orsales.Affiliate Agreement - This agreement states the terms of an affiliate partnership for both, theaffiliate and the merchant.Affiliate Marketing - It is an arrangement or a deal for online revenue sharing between onlinemerchants and affiliates. Affiliates get a commission for the leads they generate and themerchant gets more customers.Affiliate Network - Involvement of a third party for important services like tracking, reportingand processing payments.Affiliate Program - It is an arrangement in which a merchant pays a commission to the affiliatefor generating leads through ads or links displayed on his (affiliate's) site.Affiliate Program Directory - It is a directory that provides information about affiliate programs.It may or may not include commission structure and number of affiliates, etc.Affiliate Program Manager - The individual responsible for managing the affiliate program. He isrequired to communicate with affiliates and other key people and resolve their concerns withrespect to the affiliate program.Affiliate Solution Provider - The company that provides software and services for an affiliateprogram.Affiliate URL or Link - Codes used in graphics or text links for identifying which visitors hascome through a specific affiliate site.Auto-responder - The automatic response generator that does not need human intervention.Banner Ad - Graphic ad used in affiliate advertising to attract the attention of the targetaudience.Click Fraud - Artificial means of generating traffic to advertisers through automated or manualmeans.Click Fraud Detection - Service that detects and monitors clicks from PPC campaigns and actsagainst click frauds.Click-Through - Clicking on a link that leads to another website.Click-Through Ratio or CTR - Proportion of visitors who click on a merchant's Web site.ClickBank - Digital product marketplace and affiliate network offering online billing andmarketing services.Cloaking - An affiliate linking code.Commission - Known as the referral fee for generating a sale or lead.Co-branding - Where affiliates are able include their own logo and/or colors on the merchant's
 
site.Contextual Link - Placement of affiliate links within related text.Conversion - When a site visitor makes a purchase, he converts from a visitor to a buyers andthis is called conversion.Conversion Rate - Percentile of visitors that convert into buyers.Cookie - Information that is sent by a Web Server to the Browser software and is retained forfuture useCost per Acquisition - Amount required to be paid to the customer.Cost per Click - Amount paid to the company when a surfer clicks on a listing.Creative - Promotional tools used by advertisers use to attract users.Cross-linking - Linking various domains with each other to increase search engine popularity.Disclaimer - This document sets terms and conditions for the information used in the site, andare used in case of breach of copyright.Domain Name - Unique name provided for the identification of an Internet site.Doorway Page - Referred to as bridge pages, entry pages, gateway page, and portals or portalpages improvise the search engine placement.Download - The process of transferring files.Endorsement Letter or promotional letter - A formal product review for outlining its benefits.Email Link - The affiliate link that connects with the merchant site.EPC - The terms used by the Commission Junction affiliate network.Exclusivity - An agreement that restricts the affiliates from promoting other competingproductsForum - The online community for reading and posting topics and comments of commoninterest.Hit - This is the single request from one item for the web browser.Hypertext Markup Language or HTML - The basic language used for creating Web pages.Lifetime Commissions - Reference to retention of customer for life.Merchant - The business marketer who sells goods or services.Multi-Level Marketing or MLM - This is also called Network Marketing and includes theelaborate process of different levels of retailers, distributors, etc.Niche Marketing - Marketing program that focuses on a specific market segment.Pay-Per-Click - An advertising model where advertisers pay only when his ads are clicked bypotential customers while surfing the net.Pay-Per-Lead - The affiliate program where an affiliate gets commission for each leadgenerated through him or her.Pay-Per-Sale - Affiliate programs where commission for each sale is provided.Reciprocal Linking - Exchanging links with other websites for getting search engine popularity.Recurring Commissions - Getting commissions on initial sale and subsequent purchases for aparticular product.Referring URL - The URL that leads to your site.Search Engine Optimization - A set of activities performed on the site code and content toincrease search engine ranking. Some SEO activities are not performed on the site like linkbuilding and article marketing.Super Affiliates - The main 1 or 2% of affiliates responsible for generating almost 90% of the
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