Definition
•
Evangelism marketing
is an advancedform of word of mouth marketing(WOMM)in which companies develop customerswho believe so strongly in a particularproduct or service that they freely try toconvince others to buy and use it. Thecustomers become voluntary advocates,actively spreading the word on behalf of the company.
•
Evangelism literally comes from the threewords of 'bringing good news' and themarketing term justly draws from thereligious sense, as consumers are literallydriven by their beliefs in a product orservice, which they preach in an attemptto convert others.
Leave a Comment