Product Reputation Market Intelligence Report for Televisions

Prepared for Gregory Yankelovich,May 16, 2010

Product NameManufacturerCSIPFSPRSPSSNo. ofReviews

Samsung LN52A630 52-Inch 1080p 120Hz LCD HDTV with Red Touch of ColorSamsung1.711.621.081.04117Sony Bravia V-Series KDL-52V4100 52-Inch 1080p LCD HDTVSony1.701.561.021.0853Sony BRAVIA XBR Series KDL-52XBR9 52-Inch 1080p 240 Hz LCD HDTV, BlackSony1.611.581.061.0361Samsung LN52A550 52-Inch 1080p LCD HDTVSamsung1.611.561.051.02281Sharp Aquos LC52D85U 52-Inch 1080p 120Hz LCD HDTVSharp1.581.521.021.0278Samsung LN52B630 52-Inch 1080p 120 Hz LCD HDTV with Red Touch of ColorSamsung1.571.621.071.0352Sony Bravia XBR KDL-52XBR6 52-Inch 1080p 120Hz LCD HDTVSony1.571.601.021.0685Samsung LN52A750 52-Inch 1080p DLNA LCD HDTV with RED Touch of ColorSamsung1.561.581.021.03431Samsung LN52A650 52-Inch 1080p 120 Hz LCD HDTV with Red Touch of ColorSamsung1.551.591.031.031011Coby TFTV1524 15-Inch Widescreen LCD HDTV/Monitor with HDMI Input, BlackCoby1.541.441.061.0093Toshiba REGZA 52HL167 52-Inch 1080p LCD HDTVToshiba1.521.551.041.0254Sony Bravia XBR KDL-52XBR6 52-Inch 1080p 120 Hz LCD HDTVSony1.511.571.021.05111Samsung LNT5265F 52-Inch 1080p LCD HDTVSamsung1.451.541.001.03221

As of May 16, 2010 the Televisions category contains metrics for 472 products based on the analysis of 36475 customer reviews

GlossaryCSI (Customer Satisfaction Index)

- The Customer Satisfaction Index is an aggregate measurement of the delta between acustomer's expectation of a product and their actual experience with it.

PFS (Product Functionality Score)

- The Product Functionality Score measures the gap between customer expectations of a productand their actual experience with it.

PRS (Product Reliability Score)

- The Product Reliability Score measures the gap between the customer's expectations of a product'sperformance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potentialproblems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.