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This analysis of is based on 18,427 reviews published by their customers and found on popular online review sites before June 27th 2010.
We measure...
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This analysis of is based on 18,427 reviews published by their customers and found on popular online review sites before June 27th 2010.
We measure the difference between customer expectations and their experiences with each brand, using a scale from 0 (unacceptable) to 2 (delighted). The obvious goal is to not only meet customer expectations but exceed them. So how are you doing? What about your competition?
This graph will not only tell you how consumers see your products, but of even greater importance, how they see products of your competitors. The average rating for all products is in the middle and if you see your product to the right of the center line, congratulations! This means consumers rate you above the average for all products measured. But if you fall to the left of the center, you need to make some changes as soon as possible, if you are not there, your potential customers have no reference for buying your products.
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