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Retail Location & Selection
 
•
Store location is often the most important
decision made by a retailer.
• Location is typically the prime consideration in acustomer's store choice.
• Location decisions have strategic importancebecause they can be used to develop asustainable competitive advantage.
• Location decisions are generally risky, They arehard to change because retailers frequentlyhave to either make substantial investments tobuy and develop real estate or commit to long-term leases with developers.
 
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Retailers have three basic types of locations to choose from:
•
A)Free Standing Sites
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B)City or Town Locations
 –
Inner City
 –
Main Street
•
C)Shopping Centers
 –
Strip Shopping Centers
 –
Shopping Malls
•
Other Location Opportunities
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