2009Breakout Sessions

1Updated: March 16, 2009

BREAKOUT SESSIONS

Applications Track Descripton

The applications track provides invaluable insight into how organizations like yours are using MarkLogic Server to drive businesssuccess. Hear directly from customer organizations through case studies, presentations, and discussions. You will come away with anin-depth understanding of how others have addressed their content challenges and how they are leveraging MarkLogic Server.

Topics in this track include:

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Find new sources of revenue

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Improve content reuse

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Build centralized XML repositories

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Drive improvements through operational document publishing

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Simplify the custom publishing process

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Drive decisions faster through better search and analytics

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Manageandcollaboratemoreefciently

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Increase customer loyalty through user-centric interfaces

Applications Breakout Sessions

Bridging the Structured Information Gap in Clinical Documentation by Applying XML and CDA

Craig Wilkins, Webmedex

Over 60 percent of all clinical information in a patient’s Electronic Health Record is comprised of unstructured dictation and tran-scribed medical text. More importantly, this 60 percent represents the most important data within the chart in terms of patient care,risk management, and reimbursement: Physician Documentation. The HL7 sponsored Clinical Documentation Architecture (CDA) ini- tiative provides the standard for representing valuable physician narrative as individual data elements. This data has a myriad of applications within today’s EHR environment, from standardized clinical reports to improved quality to more accurate coding and billing. Theproblem is how to apply the CDA standard to large volumes of unstructured narrative from dozens of disparate sources. The answer lies within structured XML within the clinical document. This presentation will demonstrate real-world applications of XML technol-ogy on clinical content. Attendees will learn how to leverage XML and CDA to provide meaningful applications that assist healthcareproviders in recognizing their return on investment in the EHR.

Content Applications Being Developed at the LDS Church

Mike Bowers, The Church of Jesus Christ of Latter Day Saints

The LDS Church has adopted MarkLogic as the platform of choice for interactive web sites, content applications, single source re-positories, and basic content management systems. This presentation explores these applications and how MarkLogic has made themsuccessful. We will also share how we got buy-in to use MarkLogic as an XML database and application server – a challenging task atour Oracle, Java, and WebSphere shop!

2Updated: March 16, 2009

BREAKOUT SESSIONS

Applications Breakout Sessions

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The Nimble Elephant: Bringing Agile Content to Old-School Publishing

Shannon Holman, The McGraw-Hill Companies

McGraw-Hill Higher Education’s origins go back to the industrial revolution. With Mark Logic, MHHE is re-tooling for the informationage, creating a next-generation custom publishing application that gives instructors, not publishers, control over the content, arrange-ment, and output of their core texts. Hear an in-process, candid view of the successes and challenges that come along with introducingcutting-edge technology and agile development processes into an established large organization.

Content, Community, and Agile Transformations at BusinessWeek

Isaac Sacolick, The McGraw-Hill Companies

Abstract: BusinessWeek has taken an aggressive approach to transforming its digital products. Business Exchange, a new product

launchedin2008isasitewhereuserscancreateandparticipateinbusinesstopics,developprolesbasedonbusinessinterests,

and network with other business leaders. The site showcases new community elements, content processing technologies, and agilepractices that are now being leveraged across other products. Highlights and success factors of BusinessWeek’s transformation will bepresented at this session.

Successfully Building and Transitioning to a Modern XML Content Infrastructure: Lessons Learned Along the Way

Beverly Jamison, American Psychological Association (APA)

Abstract: One of the challenges faced by any business that survives more than a few years is dealing with the aging of systems of

recordforcriticalcorporateintelligence.Thisproblemismagniedinpublishingoperationswherethisintellectualpropertyrepresents

the actual product of the company. It is a big enough challenge to build a secure, cohesive new information infrastructure to deal withmodern tools and then to move the information into that system. Successfully retiring the old systems without any loss of critical infor-mation or processes is one of the most underestimated challenges in Information Technology. The American Psychological Associationfound that XML throughout the publishing and presentation systems was not optional, but the degree of planning and process that

wentintotheeffortwas(sometimesunfortunately).TheAPAchosetofocusonbuildingtheinfrastructureinMarkLogicserverrst

and then build outward toward both production and delivery services. This talk will cover how APA applied lessons learn over several

decadesandfedthemintoplanningthesuccessfultransitiontoanallXMLworkowwithanXMLrepositoryatthecenter.

Driving Politics in America at Congressional Quarterly

Kimberly Hallock, Congressional Quarterly

Using MarkLogic Server and Adobe InDesign, Congressional Quarterly created an automated publishing application for their data-driven digest Politics In America. MarkLogic Server assembles visually rich InDesign layouts using Xquery. The layouts are delivered to

InDesignwithAdobeAIR.Thesetechnologiesareintegratedinapush-buttonworkowthatsignicantlyreduceserrorandeffort.

A Year Later and a Year Wiser: Lessons Learned from Implementing an Authoring and Delivery System Based on MarkLogic, Share-Point

, and Word

Murray Christensen, JetBlue Airways

Last year JetBlue University presented a vision and plan for documenting a safety management system using commodity tools for authoring (Word) and collaboration (SharePoint), with document assembly and dynamic delivery provided by MarkLogic Server. Thisyear, leaders at JetBlue University will talk about their lessons learned, and how the solution, now in production, is being used by a widevariety of authors to address critical compliance and safety requirements set out by JetBlue and the FAA.