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BUILDING A VIRTUAL CORPORATIONLooking Big Time on a Small Time Budget
 
 
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................4The Wave of the Future: Why Go Virtual?..................................................................4Frequently Asked Questions........................................................................................5GETTING STARTED.....................................................................................................8Do you have what it takes to create a virtual corporation?............................................8QUIZ: Are You VC Material?...................................................................................14You’re ready for business—is your business ready for you?......................................17The Importance of Being Earnest—Er, Organized.....................................................19Goal setting: where will you be in five years?............................................................21Yes, You Can: Why No Goal is Too Lofty................................................................25Your business, your way: determining your virtual potential......................................25Essential Equipment for the Home Office..................................................................31Home Office Feng Shui: A Crash Course in Arrangement.........................................35Marking Your Territory.............................................................................................37Cyber Space: Home Office Computer Considerations................................................38Insurance: Do You Need It?......................................................................................41BE A MAGICIAN........................................................................................................43Why you must look bigger than you are.....................................................................43Creating the illusion: How to give your small business a big presence.......................44Where do you live and work? The importance of your physical address.....................45There is no “I” in “team”...........................................................................................46Multiple identities: creating “departments” (without hiring staff)...............................48Paper or plastic: why you need to accept credit cards.................................................49What’s that ringing in your ears? Phone services for virtual entrepreneurs.................51The Skinny on Expansion: Fitting In to Your Virtual Skin.........................................54Company Logos: You Need One...............................................................................55How to Be a Consummate Professional.....................................................................58Keep ‘Em Coming: Earning Repeat Business............................................................60Elastic Options: Choosing Services That Grow with Your Company.........................62HELP WANTED..........................................................................................................64Going it Alone: How to Clone Yourself Online.........................................................64Virtual Assistants: The Magic of Telecommuting and Distance Employment............66Virtual Employees: Telecommuting to a Home Office Near You...............................67Contractors and Freelancers: Why You Need Them, How to Find Them...................69Wording Your Job Advertisement.............................................................................71Virtual Temp Services: Who You Need, When You Need Them...............................72Paying with Virtual Money........................................................................................73LEGAL MUMBO-JUMBO...........................................................................................75Typecasting: What Will Your Business Be?..............................................................75Online Sales Tax: To Charge or Not to Charge?........................................................80Uncle Sam Wants You! Tax Tips for the One-Person Show.......................................82Why You Need a (Virtual) Accountant......................................................................84
 
 
3The Golden Years: Retirement Planning for the VC Owner.......................................85Micro-Management: Legal Handling of Your Scattered Employees...........................87TOOLS OF THE TRADE.............................................................................................90Your Web Site: Like a Building, Only…Not.............................................................90 Naming Your Domain...............................................................................................91Selecting a Web Host: The Good, The Bad and The Ugly..........................................93Professionalism: The Total Package..........................................................................98What the Heck is a Blog, And Why Should I Get One?............................................102Plastering Your Web Site: Internet Advertising Techniques.....................................104Autoresponders are Your Friends............................................................................113How to Use Them....................................................................................................114Where to Get Them.................................................................................................116The Great Divide: Conquering Isolation in a Virtual Environment...........................117How to Streamline Your Virtual Corporation for Maximum Profits.........................120Save Money.............................................................................................................121Spend Money..........................................................................................................122Make Money...........................................................................................................124Info Dump: Tips, Tricks and Tidbits for the Virtual Corporation.............................125Time Management: How to Get Things Done When You’re Not.............................125Living by the Clock.................................................................................................125Child Care for the Virtual Corporation Owner.........................................................128CONCLUSION...........................................................................................................130RESOURCES.............................................................................................................131
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